Centrical Redesign
I led an end-to-end redesign of the Centrical platform, introducing responsiveness, unified navigation for seamless role switching between 3 different roles, and a refreshed UI across all screen types. The updated experience significantly increase logins, usability, and actions that were taken in the platform.
At Centrical, I had the opportunity to redesign the workflow for team leaders and managers of managers by introducing an actionable performance table that displays all employees and KPIs in one place, enabling easy comparison and actions. This new flow increased KPI tracking, boosted action-taking, and improved employee performance.
Team Performance Central
Centrical Quiz with AI
One of Centrical’s core features is the quiz, a gamified learning tool that helps employees improve their skills, refresh memory and expand their knowledge. As part of an AI project, I had the opportunity to design new quiz experience, using AI research and visual tools, and make the learning experience more engaging and delightful.
Harel insurance Design System
As part of my role at Matrix, I led the design and implementation of the design system for Harel Insurance, ensuring consistency and scalability across their digital products. The system incorporated Harel’s brand colors and custom illustrations, creating an harmonious visual identity.
AnyWay App
During my time at Matrix, I was the lead designer of AnyWay - a public transportation payment App developed for Isracard. The design tailored for teenagers and young adults, and the visual language blended vibrant colors and friendly illustrations to create a fun experience that resonates with a youthful audience.
My story
I’m a Senior Product Designer with a B.Des in Visual Communication from HIT, passionate about turning complex challenges into impactful digital experiences.
For the past 4 years, I’ve been at Centrical, leading strategic design initiatives and building experiences that balance business impact with user needs.​
​
Over the past years, I had the opportunity to design for leading brands including Harel, Isracard, NICE and Ministry of Health - where beyond hands-on design, I've managed and mentored product designers, helping elevate both the process and the output.
​​​​
When I’m not designing, you’ll find me playing beach volleyball, playing the piano, eating cookies, or chasing after my boys at the playground.
Design experiments, concepts and ideas
